Activity Site Where Evergrande Group Announces The Promotion of “Evergrande Spring”, Natural Mineral Water Extracted From Changbai Mountain
On November 10, Evergrande Group announced the promotion of a high-end mineral water product, that is, “Evergrande Spring” extracted from natural mineral water of Changbai Mountain.
On that very day, leaders of Jilin Province, Evergrande Group and Evergrande Mineral Water Group attended the release conference, and jointly unveiled mysteries about Evergrande Spring. On site, the organizers also held the employment ceremony of Evergrande Spring’s global promotion ambassador, a post taken by Lippi, coach of Guangzhou Evergrande football team and president of Evergrande football school, Lang Ping, head coach of Chinese women volleyball team and Guangdong Evergrande volleyball club, Figo, former FIFA world player, and Hierro, captain of the Spanish team and Real Madrid.
It’s introduced that, Evergrande Spring adopts KRONES of Germany, international provider of advanced production technology and equipment and high quality natural mineral water source, and the product is of high-end and mid-end, conforming to the demand of market. The market space is broad, the prospect of industry development is good, the development space is large and the economic benefit is obvious.
In addition, Evergrande will create diversified service platform of stereo marketing channel by virtue of platform of Evergrande’s characteristic industry, that is real estate, satisfying customers’ requirements from all aspects, as well as setting up national customer service hotline and periodic customer satisfaction feedback mechanism, and so on, for improving product reputation. Evergrande Spring sets up retail store for displaying product in over 130 cities of China and more than 200 projects, as well as Evergrande hotel, studio and health club, and so on, also, online mall of “Evergrande Mineral Water” is to be opened, a measure will not only makes the sales channel to be more stereo, but also provide consumer with comprehensive customer tracking service.
At the same time, Evergrande Group is considering to build an unique drinking water system, which incorporates natural mineral water into property community system, and this will substantially increases added value and attractiveness of Evergrande property.
Person from Evergrande Group suggested that, building green house and developing health industry is one of Evergrande Group’s strategic directions in the future. Starting from creating the empire of million tons of mineral water, Evergrande Spring whose coming into the market marks that, Evergrande Group has taken another step in paying attention to health engineering and undertaking social responsibility.
It’s reported that, Evergrande Group is listed in Hong Kong of China, and it is an extra large group mainly based on housing industry for people’s livelihood, featuring commerce, hotel, sports and cultural industry. Its total assets is about 300 billion yuan, having over 260 large scale projects in more than 140 major cities of China.
(Journalist: Li Jie)